Dear Suits at Chevrolet India and Generally Motors, How are you guys doing? I know that times are hard and you guys must be struggling hard to fill Gas in your Corvettes and Camaros. That is alright, we all go through these phases. Niceties done,
The Ford Ecosport has been without doubt the most awaited car launch in India in the recent times. The radical design and looks of the car, the curiosity generated by revolutionary Ecoboost engine, the promise of a middle-class "urban Mini-SUV" and a tantalizing price tag
For many, especially the neo-liberated Indian in small town India, buying a car is a dream come true, the process of acquiring it is a dream process come true and car salesmen are dream merchants. Whatever people might say, I believe that globalization and capitalism
When it comes to having changed the lives of millions of Indians post liberalization, the automobile sector must come second only after the Telecom sector. Almost all major automobile manufacturers in the world have their presence in the country today with models and variants ranging from
"This is a Caaaar!"
Golden words never die, they just get cunningly reused in the right places. And the Nissan Sunny ad campaign is the latest example for this. The TV advertisement describes the car as being not just a car, but a Caaaaar. What do
Compared to those who lived twenty years ago, us Indians of today are a pampered lot. For instance, anyone who wants to buy a car is spoiled for choice today. During those non-liberalized days when I was growing up, you couldn't buy a car even
Bangalore is well known for its WTF traffic and crumbling infrastructure, and everyone in the city with a vehicle will have their share of stories of woe to tell. The other day it was my turn, an incident which would ruin my entire weekend and