For many, especially the neo-liberated Indian in small town India, buying a car is a dream come true, the process of acquiring it is a dream process come true and car salesmen are dream merchants. Whatever people might say, I believe that globalization and capitalism have liberated us. It it were not for it, you…
When it comes to having changed the lives of millions of Indians post liberalization, the automobile sector must come second only after the Telecom sector. Almost all major automobile manufacturers in the world have their presence in the country today with models and variants ranging from 125,000 to 500 million bucks on offer, but heavily skewed…
“This is a Caaaar!” Golden words never die, they just get cunningly reused in the right places. And the Nissan Sunny ad campaign is the latest example for this. The TV advertisement describes the car as being not just a car, but a Caaaaar. What do you think this tagline is about? The space inside…
Compared to those who lived twenty years ago, us Indians of today are a pampered lot. For instance, anyone who wants to buy a car is spoiled for choice today. During those non-liberalized days when I was growing up, you couldn’t buy a car even if you had the money for there were only the…
Bangalore is well known for its WTF traffic and crumbling infrastructure, and everyone in the city with a vehicle will have their share of stories of woe to tell. The other day it was my turn, an incident which would ruin my entire weekend and the next Monday, set me back by around Rs.10000, cause…
