Indians are not buying enough cars. Vehicle sales numbers have been falling for the past many months, generating mass hysteria sweeping the country. We’ve been warned repeatedly about the dire danger our economy is in, given that it apparently survives only thanks to the graces of the automobile industry, which has run crying to the…
The creative disruption Electric Vehicles will bring about will be revolutionary and unlike anything India has ever seen.
Dear Suits at Chevrolet India and Generally Motors, How are you guys doing? I know that times are hard and you guys must be struggling hard to fill Gas in your Corvettes and Camaros. That is alright, we all go through these phases. Niceties done, let me get to the point: What the facebook are…
The Ford Ecosport has been without doubt the most awaited car launch in India in the recent times. The radical design and looks of the car, the curiosity generated by revolutionary Ecoboost engine, the promise of a middle-class “urban Mini-SUV” and a tantalizing price tag of Rs.5 Lakh (rumored, but not true) resulted in Bollywood-level…
For many, especially the neo-liberated Indian in small town India, buying a car is a dream come true, the process of acquiring it is a dream process come true and car salesmen are dream merchants. Whatever people might say, I believe that globalization and capitalism have liberated us. It it were not for it, you…
A car is a must today. No doubt about that, especially when there is little effective public transportation in India. But the car ownership funda in our society is totally warped with “emotional” or perceived factors outweighing the logical and rational ones. India does not have a “driving culture” or an “automotive culture” save some…
When it comes to having changed the lives of millions of Indians post liberalization, the automobile sector must come second only after the Telecom sector. Almost all major automobile manufacturers in the world have their presence in the country today with models and variants ranging from 125,000 to 500 million bucks on offer, but heavily skewed…