The best joke of the year so far just came out of the blue one fine morning, splashed across the front page of the day’s newspaper. Seeing the headline, I couldn’t hold it in (the laughter) and just ROLFMAO-ed my guts out! Well, the headline and the joke was thus: “Kerala plans to implement high-speed…
What is it like being a Malayali? What is the “Mallu” way of life, language and culture, resplendent with its positives and negatives adorning the vibrant strip of land in the south-western corner of India? As usual, it was Twitter that had all the answers. Twitter was overrun by Malayalees on January 9 2012 with…
If reports are to be believed, many parts of the state of Kerala are staring down the barrel of an extinction event-level disaster in the form of a ticking water-time bomb called the Mullaperiyar dam. This disaster, if it happens, will have no parallels in recorded human history and will have horrifying consequences that will haunt…
“This is a Caaaar!” Golden words never die, they just get cunningly reused in the right places. And the Nissan Sunny ad campaign is the latest example for this. The TV advertisement describes the car as being not just a car, but a Caaaaar. What do you think this tagline is about? The space inside…
Last Monday (Aug 29, 2011) some major newspapers had an advertisement campaign supplement for the new Volkswagen Jetta issued with them, printed on thick paper and in silver color, all glossy, shiny and metallic. The campaign included among other things, what you would call a “social media marketing campaign” or promoting your brand/product using social media…