People are dumbfounded at Kerala appointing retired tennis legend Steffi Graf as the state’s brand ambassador for Ayurveda. Aren’t there enough eligible Mallus in Malluland to promote Ayurveda? Why Graf when we have Sreesanth? (OK bad joke). The reason is simple. She is selected to promote Ayurveda (and Kerala) outside India and not within the…
On October 06 2014 Flipkart has shaken up the country and its systems with its mega e-commercequake, the #BigBillionDaySale, whose aftershocks are still being felt. A lot has been said and written about this. Here I add mine to the heap, a holistic overview of the entire thing. At 0800 hours on October 06 2014, like…
Online retail is going from strength to strength and is slowly squeezing the life out of traditional “brick and mortar” book shops, most of which are now hopelessly corporatized anyway, losing their soul and life. Anyway, what are these bookshop businesses doing to counter the onslaught of online e-Commerce giants like Amazon and Flipkart among…
Dear Suits at Chevrolet India and Generally Motors, How are you guys doing? I know that times are hard and you guys must be struggling hard to fill Gas in your Corvettes and Camaros. That is alright, we all go through these phases. Niceties done, let me get to the point: What the facebook are…
“A long time ago in a Galaxy far, far away” said the tagline for the Star Wars franchise when it was launched 36 years ago. If it were today, people would probably think this to be a teaser ad for some mind-boggling feature in an upcoming model of a smartphone being readied for launch in…
Starbucks have opened shop in India – A 4500 square foot store in Mumbai, in the historic Elphinstone building at the Horniman Circle, South Bombay, next to the Bombay Stock Exchange (Click here for address and location of the Starbucks Mumbai outlet). Globetrotting, liberated Indian yuppies celebrated by uploading pics of them hanging around the…
(UPDATE: And today, the DCGA has finally suspended Kingfisher’s license. They must now look for other ways at advertising their products) Kingfisher Airlines is in a mess as we all know, and enough has been said about the grounds and reasons for this. Though we can all speculate, the real reason for the failure of…
“This is a Caaaar!” Golden words never die, they just get cunningly reused in the right places. And the Nissan Sunny ad campaign is the latest example for this. The TV advertisement describes the car as being not just a car, but a Caaaaar. What do you think this tagline is about? The space inside…
Last Monday (Aug 29, 2011) some major newspapers had an advertisement campaign supplement for the new Volkswagen Jetta issued with them, printed on thick paper and in silver color, all glossy, shiny and metallic. The campaign included among other things, what you would call a “social media marketing campaign” or promoting your brand/product using social media…
No, this is not a Zoozoo-bashing post but about something that reeks of sheer incompetence and irresponsibility, that should not come from a company like Vodafone. Their new promotion: “Vodafone Superweeks” – You will not be charged for data if you use Facebook, Twitter, Orkut from April 18 till 22nd. So, like a loyal customer,…