Marketing
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le Scribbles
Why Kerala Appointed Steffi Graf as Brand Ambassador for Ayurveda
People are dumbfounded at Kerala appointing retired tennis legend Steffi Graf as the state’s brand ambassador for Ayurveda. Aren’t there…
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Techonomics
The Flipkart Fiasco and its Online-Offline Aftermath
On October 06 2014 Flipkart has shaken up the country and its systems with its mega e-commercequake, the #BigBillionDaySale, whose aftershocks…
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le Scribbles
Bookstores are Committing Suicide
Online retail is going from strength to strength and is slowly squeezing the life out of traditional “brick and mortar”…
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Techonomics
An Open Letter to GM and Chevrolet India
Dear Suits at Chevrolet India and Generally Motors, How are you guys doing? I know that times are hard and…
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Techonomics
Don’t Dare to Think Beyond Smartphone Names!
“A long time ago in a Galaxy far, far away” said the tagline for the Star Wars franchise when it…
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Life in India
Starbucks, Walmart and the Indian Socialist Hangover
Starbucks have opened shop in India – A 4500 square foot store in Mumbai, in the historic Elphinstone building at…
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Techonomics
Kingfisher Airlines – The Costliest Advertising Campaign Ever.
(UPDATE: And today, the DCGA has finally suspended Kingfisher’s license. They must now look for other ways at advertising their…
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Malluism
“This is a Caaaaar!” – The Nissan Sunny, the Mallu and Mr. Manoharan.
“This is a Caaaar!” Golden words never die, they just get cunningly reused in the right places. And the Nissan…
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Malluism
#MalluCars! – My Social Media Marketing Moment.
Last Monday (Aug 29, 2011) some major newspapers had an advertisement campaign supplement for the new Volkswagen Jetta issued with them,…
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le Scribbles
Vodafail of a Different Kind
No, this is not a Zoozoo-bashing post but about something that reeks of sheer incompetence and irresponsibility, that should not…
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