When it comes to customer service, it looks like telecom companies in India are on a race to outdo each other in mediocrity. The less said about the call centers the better. Add to that billing errors, 'document submission' for 'security purposes' once every 3 months, non-receipt of payments, and total stupidity - calls asking us to purchase "one more SIM" - what sense does this make other than being an easy way out for people to meet sales targets?
I think they do it on purpose. I mean, who cares if you lose a couple of customers? India is full of other people who are potential customers, you are expendable and replaceable. Many more bakras in the field. So just make sure people don't call you. Some techniques for this are:
- Make calls to customer care chargeable.
- A 'customer service' section with confusing navigation and sub-menus with info which people are looking for are buring deep inside, like phone numbers.
- Deck out your website with pictures of drop-dead gorgeous females smiling into microphones.
However, you can also pick some pointers from everyday life to avoid customer calls. Like for instance, what do you do when you get a call from someone you don't want to talk to? You don't pick the call. Apparently Tata Indicom follows this same strategy as I learned today.
Below here is the mail I sent to the nodal head of Karnataka, after getting goddamn irritated with their non-existant 'customer service'.
Thanks a lot.
Hell, if they really cared about servicing customers, they would have their customer support center number splashed across the top of their website and ads. In bold. So there is that.
Also, read the review I wrote on Tata Indicom Photon+ on Mouthshut here (click). I think I made a mistake by praising their customer service.
This demotimational poster says it all. What an idea, Sirji?